Beyond Adornment
2022
Brand Campaign
Cody Sanderson

Statement
《飾品之外》是為 Cody Sanderson 規劃的品牌主視覺企劃。作品從品牌鮮明的銀飾工藝與設計語言出發,發展出「光影」、「生活」與「想像」三個影像方向。
在光影系列中,我利用鏡面、反射與強烈明暗,放大銀飾的金屬質地、重量與力量;生活系列將戒指、手部、嘴唇與身體局部並置,讓飾品進入人的動作、慾望與日常細節;想像系列則透過拼貼、破裂鏡面與錯置構圖,延伸品牌自由、粗獷且不受規則限制的精神。
這組作品並不只將飾品視為被展示的商品,而是將它理解為人物性格、身體語言與生活態度的延伸。當飾品進入皮膚、手勢與視線之中,它所傳達的不只是工藝,也是一種選擇如何被看見的方式。
Beyond Adornment is a visual campaign created for Cody Sanderson. Beginning with the brand’s distinctive silver craftsmanship and design language, the project develops through three visual approaches: light, everyday life, and imagination.
The light series uses mirrors, reflections, and dramatic contrast to emphasise the texture, weight, and strength of the silver. The everyday series places jewellery alongside hands, lips, bodily details, and gestures, allowing each piece to enter moments of desire and daily life. The imagination series uses collage, fractured mirrors, and visual displacement to extend the brand’s bold, independent, and unconventional spirit.
Rather than presenting jewellery as an isolated product, the project treats it as an extension of character, body language, and personal attitude. Once the jewellery enters the skin, gestures, and gaze, it communicates not only craftsmanship, but also a way of choosing how one wishes to be seen.
Photography, Art Direction & Editing — Hsu Huang
Makeup Artist — Vincent Wang
Hair Stylist — Vincent Wang
























